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Provincetown
Inspired by the uninhibited personal expression found within the streets of Provincetown, MA - A vibrant story grounded in painterly hues and patched sailing stripes, reinvigorating Gap icons.
Mood Board
Summer 2020
Color, Print and Key Product Projection
Kick-off Room Build
Summer 2020
Proposed Product + Styling for Store-set
Provincetown Marketing
Clean white backdrops are typically synonymous with Gap Campaigns. For this campaign, the Helen Frankenthaler images incorporated within our Provincetown Concept inspired marketing to explore a more playful approach on set.
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