Concept Design - Gap Inc.
Amanda led the Concept Design Team for Gap Inc. in building engaging and relevant Seasonal Concepts to guide development, from general mood, color and print inspiration through to key product categories, design detail and styling.
Spring 2021 : New Collective
A selection of pages from the Spring 2021 Presentation Deck illustrating the monthly point of view, color and print projection, key product by category and the influential creative communities that inspired each delivery.
Fall 2020 : We the People
Video presentation for Fall 2020 Concept + Mood
Fall/Holiday 2020: We the People
Created seasonal video presentations to accompany a physical build-out which mimicked the proposed store-set. The Holiday video represents key ideas, mood,
color and aesthetic for each month while also highlighting visuals of the artists, the revolutionaries and the emotional moments that inspired the season.
Holiday Manifesto
For our Holiday Concept, we created a new manifesto along with a Gap lexicon for every letter of the alphabet. Enlarged from trip to the Olafur Eliasson 'In Real Life' exhibit at the Tate Modern was a still of our team members dancing in the rainbow lights, which we used as a photo backdrop for those attending our presentation. We invited each person in attendance to write a message they wished to exclaim proudly on a sign for their photograph. The presentation idea created so much cheer, that it inspired the Holiday Ad Campaign. . . and we couldn't be more proud.
Marketing Mock-ups
Built seasonal landing pages to illustrate the the overall Theme, Mood, Color, Print and Feeling of each collection as an inspirational reference tool for the Gap Marketing Team.
Brand
Identity
